4 Tips for Consistently Generating High-Quality Social Media Content for Your Small Business
These days, a strong social media presence is key for building a reliable brand, standing out, and gaining traction with potential customers. I recently
3. Go Behind the Scenes
Consumers love learning more about how a business works and the people behind the brand. Simply put, showing the humans who are running the show humanizes the business, and that can be a pretty powerful marketing tool.
Plus, showing how you’re developing your products or company (also known as building in public) can add a lot of value in the long run. In this episode of Buffer’s Small Business, Big Lessons podcast, Paynter Jacket Co. shares how their building in public and sharing behind-the-scenes footage has impacted their business for the better, they now have a devoted group of followers and sell out of their jackets within minutes of them becoming available.
Video, like Stories, Reels, and IGTV, is a great medium for behind-the-scenes content, and they don't have to be highly produced to grab someone's attention. It’s also easier to create since you’re filming elements of your regular operations. Consider sharing:
- A day-in-the-life of a teammate
- Steps of the manufacturing process of your product
- Tours of your workspace (this works even for remote teams!)
- AMA sessions with team members
- A happy customer using your product
4. Make it Easy for Yourself
Of course, coming up with unique ideas is great, but you can supplement your custom content by reposting things you see around the web. Sharing articles about industry trends, inspiring images that relate to your brand, or even relevant memes can add to your feed without taking valuable time out of your day.
Pro tip: If you stumble upon an article, an image, or another piece of content that you’d like to share, you can do so from right within your browser with the Buffer browser extension. Schedule it right then and there, and then get back to doing the rest of the things on your to-do list.
Putting together a solid social media plan as a small business can feel overwhelming, but it doesn’t have to be. Set aside 30 minutes or so a few times per week to focus on content, pick one or two of the tips above to start with, then keep building from there. The results will speak for themselves and inspire you to keep going.
Do you have any methods for coming up with content that works really well for you? Reach out on Twitter and let us know!
Source:: Buffer Blog
