5 Tips from Jay Clouse for Growing As A Creator
Jay Clouse believes there’s a scientific method to content creation and is on a mission to prove it. With “Creator Science” and “The Lab,” Jay Clouse is redefining content creation as a holistic science to an audience of more than 100,000 people across the Internet.
With his experience spanning multiple industries, side hustles, roles, and years, Jay Clouse has mastered content creation and now teaches it to others. He creates frameworks and models like the PARTS model for creators that help take content creation from something only innately creative people can achieve and monetize to strategies that anyone can apply.
In this article, we go through Jay’s story as a creator as he gives insight into how he thinks about content creation for his creator business and offers advice for creators.
Keeping a consistent schedule while staying flexible
Consistency and flexibility are two seemingly opposing concepts, yet they are essential in content creation. Jay’s experience offers a practical roadmap for creators looking to strike the right balance.
Jay's content creation strategy is anchored in consistency. “Consistency isn't just a strategy; it's a commitment. Setting a realistic schedule and sticking to it was transformative for me. Building routines and habits around content creation was challenging, but the payoff was immense.” His consistent schedule has fueled his audience growth and crystallized his brand's identity.
Consistency is the sign of a professional.
Inconsistency is the sign of an amateur.
…and we trust professionals.
If you want to become a professional, then start acting like a professional.
— Jay Clouse (@jayclouse) January 2, 2023
Here are some practical tips for practicing consistency from Jay’s story
- Align your content schedule with your capacity and goals, avoiding overcommitment.
- Develop habits like writing rituals or brainstorming time to boost productivity.
- Identify and overcome obstacles, such as lack of inspiration or technical difficulties.
New phrase (and mindset) I'm playing with:
“Radical persistence.”
A competitive advantage that's available to anyone but taken by few.
— Jay Clouse (@jayclouse) August 21, 2023
Now, while consistency is key, Jay also recognizes the importance of flexibility. “You have to be willing to adapt and learn,” he explains. His willingness to adapt to industry changes, experiment with new ideas, and be open to feedback has allowed him to stay ahead of the curve.
I'm increasingly convinced that premature growth on social media is an expensive mistake.
Here's why: If you're taking this creator thing seriously, growth in reach should lead to growth in revenue.
Social media platforms are Discovery Platforms that should be leveraged to grow…
— Jay Clouse (@jayclouse) July 24, 2023
“I've had to adapt to changes in the industry, learn from experiments, and be open to feedback,” Jay shares. “It's about aligning your content strategy with your goals without losing focus.” His approach to flexibility is both strategic and responsive. He believes that maintaining flexibility without losing sight of your vision is crucial. Here …read more
Source:: Buffer Blog
