5 Tips That Made Me A Consistent Content Creator
Think about five content creators you admire. Regardless of who they are, there's a common thread: consistency.
Now, consistency might sound simple, but let's be real—it's tough. I know firsthand because I struggled with it myself.
Before 2019, I was a freelance writer trying to make a name for myself. I joined LinkedIn hoping for opportunities, but my sporadic and lackluster posts went unnoticed, and my online presence was, to put it bluntly, a flop.
Then, everything shifted when I crossed paths with
Impressive year-on-year growth:
In this article, I'll highlight my tried-and-true tips for consistency, hoping they'll help you carve out your own path.
Anchor your content strategy on the 3 Whats
Before 2019, my content creation was like throwing spaghetti at the wall. I published based on my feelings at the time. Even when I committed to consistency, the results were elusive until I cracked the code with what I call the three Whats. These aren't just fancy terms; they're the heartbeat of a content strategy that clicks.
1. What you know
Before diving into a content strategy, pinpoint the topics that fuel your expertise and set your soul on fire. Ask yourself, “What am I both knowledgeable and passionate about?” You want to create content that showcases your expertise and genuine enthusiasm.
In my case, I found my sweet spot in content marketing, the African startup and VC scene, and career development – the pillars of my content strategy.
2. What people want to know
Knowing your stuff is great, but it's a two-way street. You've got to be talking about what your audience wants to hear. It's like throwing a party—you want to play the music people want to dance to. So, dig into social media, fire up some keyword research tools, and get nosy about what your audience is buzzing about.
My target audience – VCs, CMOs, founders, and fellow content marketers – crave insights into content marketing and startup building. And so, I use tools like SparkToro and watch events they attend to stay on top of relevant topics.
3. What makes you unique
Knowing your stuff and aligning with your audience's interests isn't the finish line. The real magic happens when you infuse your uniqueness into your content. What sets you apart? It could be a story, a trait, or an experience.
For instance, if you're a scientist-turned-marketer, that's a narrative goldmine! I carve out my distinctiveness by highlighting my diverse journey – from agency roles to in-house positions and freelancing.
But here's the twist: Don't rely solely on your perspective. Sprinkle in others' viewpoints through interviews, expert roundups, or curated content. It adds layers to your narrative and keeps things far from boring.
Armed with these three guiding 'Whats' – what you know, what people …read more
Source:: Buffer Blog
