6 Instagram Story Ideas for Your Next Post
If you’ve ever gotten lost in the rabbit hole of swiping through Instagram Stories, you know that they can be impactful as a user. From signing up for a product waitlist to buying a product recommended by your favorite influencer, Stories are a great way to quickly share content, and engage and influence users on the platform. It’s just as great for users as it is for businesses – agencies report two to three times more engagement with Instagram Stories posts than with regular content.
However, to get the attention of the massive audience for Stories, you’ll need to get creative. Stories’ ease-of-use means that you need to grab the attention of your viewer quickly because as easy as it is to reach people, it’s just as easy to lose them.
Thanks to Story Highlights (which are at the top of every profile), you can turn your temporary Stories into evergreen content. We’ve put together some great uses we’ve come across that you can apply to your next Story.
Guide your audience to the right products for them
Instagram can be a great tool for discovery – one in two people use Instagram to discover new brands and products. Using Stories, you can guide your followers down the sales funnel by showing them specific products for their specific needs. Then they won’t go to your website without a plan – they’ll just add the relevant product to their cart.
Examples of brands doing this:
- Plantmade: Plantmade shared the different results customers can expect to see by using their different hair oils
- Loft: Loft’s Style Assist series is focused on having different people from employees to influencers, share how they style their products for different occasions.
- Hers: Hers uses their ‘skin care’ Story Highlight to what each of their products does for the skin.
Take your followers behind the scenes
Authenticity is a big part of what helps audiences connect to brands, and your Stories are a great place to do that. And showing the behind-the-scenes of your business doesn’t have to …read more
Source:: Buffer Blog
