How to Boost Your Content in the YouTube Algorithm

YouTube is a staple in the global cultural landscape – parents use it to keep their kids occupied, students use it to learn, and millions use it for entertainment, information, and everything in between. But one thing that is often a mystery is discovery – how do people get the content they do? Why does certain content go viral seemingly overnight?

The platform is essentially a massive search engine, but more often than not, its users are watching YouTube’s recommendations and not much else. The more people watch something, the more it seems to be recommended until it goes viral.

In this article, we’ll break down the YouTube algorithm according to YouTube insiders, and share tips for applying this knowledge to your videos.

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Buffer now supports YouTube Shorts scheduling –

The algorithm notes when a user selects the “Not interested” option on videos – I’ve noticed that it’s so rigorous that I won’t see that creator or that type of content for a long while if I use it.
Engagement metrics including likes, dislikes, and shares on a video.

Much like Instagram, different parts of YouTube have different algorithms, the two main ones being your Homepage and your Suggested videos.

Homepage: Videos here are determined by a mix of video performance and personalization to each user’s interests and history. Every video on a YouTube user’s homepage will be relevant content because they’ve engaged with similar videos in the past.

Suggested videos: These are videos that the algorithm thinks you might like based on previous content you’ve engaged with. They also include videos that are on a similar topic or that tend to be watched together, evidence in the screenshot below.

YouTube understandably wants to keep its viewers watching for as long as possible. If people click in and out of your video as soon as possible, they won’t recommend your content. They also check in with viewers using frequent surveys to gauge better what feelings the content that is recommended inspires.

How does the YouTube algorithm work in 2023?

As part of their efforts to support creators, YouTube’s Creator Liasion Rene Ritchie sat down with Director of Growth and Discovery, Todd Beaupré, to give a background look at how their team thinks about and treats the YouTube algorithm in 2023. Here are the main lessons for creators.

Don’t think algorithm — think audience

The first thing Todd highlights in the conversation is that creators who want to game the algorithm are going about it the wrong way. “The way we design the algorithm is such that we want to give the audience the content they’ll be most satisfied by.”

He goes on to mention that things like the best time to post or which keywords to use don’t matter much to the algorithm because they don’t matter to the …read more

Source:: Buffer Blog