Your Social Media Content Calendar and Ideas List for Every Official (and Non-Official) Holiday of 2024

There’s nothing like a shiny new year of possibilities to inspire content creation — and a wide-open social media calendar to go with it.

Now, don’t let all those open slots intimidate you. A great way to kickstart your 2024 content batch is to note down all the year's important official (and goofy, unofficial) holidays. Even if you slot them into your social calendar as a placeholder, you’re on the right track for now.

Doing so is essential for two reasons:

It’s a great way to inspire fresh social media content ideas and fun or meaningful ways to connect with your target audience.
You’ll be aware of times that may mean less active time online for your audience, like the summer holidays or Thanksgiving in the U.S. (The last thing you want to do is forget a national holiday and have your important launch announcement go out then — and fall flat.)

This list is pretty comprehensive for folks with a U.S. or global audience, but if your target market is based in a specific country or region, I’d recommend supplementing this list with local national holidays, too.

On all the fun, silly “national” days: most of these are not government-official holidays — many of them are leftover from clever marketing campaigns of years gone by — and the national generally refers to the U.S. market. However, if there’s one that specifically applies to your niche as a creator or brand, it could be worth tapping into!

Again, this list is comprehensive but not exhaustive. If you don’t spot one on this list that ties into your niche, it’s also worth doing a little research here. There are thousands of these fun national celebrations out there — there’s almost certainly the perfect one for you, too.

Below is the list of all the dates to bookmark on your social media calendar for 2024 (plus some extra context and ideas on several for each month).

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Looking to start a new calendar from scratch? Here’s a must-read guide to creating a new social media content calendar (+ template).

January 2024

January monthly themes + events

Dry January
National Mentoring Month
National Slavery and Human Trafficking Prevention Month
Paris Fashion Week (16 January – 21 January)

January 1: New Year’s Day

January 7: Golden Globe Awards

Awards season 2024 has already kicked off with the Golden Globe Awards, and — if it makes sense for your brand to tap into pop culture trends — it’s worth paying attention to.

Without fail, awards season will set off a tidal wave of memes, GIFs, hashtags, and inside jokes that offer a great way to connect with your audience. Whether it’s hopping on a meme-worthy moment like Dunkin’ Donuts did with Ben Affleck’s seemingly tiresome Grammy’s experience or a subtle nod to the red carpet like Fenty Beauty in 2023, all of the major awards shows are worth following (on social that is).