What You Need to Know About TikTok SEO
Watch out Google: TikTok is coming for your crown! Or at least that’s what the Senior Vice President of Google thinks, as the company shared in July that TikTok is becoming more like a search engine, especially among Gen Z. And TikTok is investing in maximizing users’ habits with new features like suggested searches at the bottom of videos and in the comments section.
With the buzz around TikTok’s value as a source of knowledge for its audience, businesses and creators need to pay attention to TikTok SEO which helps you get your videos to the top of TikTok’s search results. Here’s how to get started with optimizing your TikTok content for search.
What is TikTok SEO?
TikTok SEO is the practice of optimizing your videos on TikTok to rank higher in search. Just as you would use keywords and analytics to optimize the content on your website, you can also use these tactics to help your TikTok videos show up in more search results – this includes results on TikTok, as well as Google.
According to Google’s internal research, when looking for a place for lunch, almost 40 percent of young people in the U.S. (aged 18-24) would go straight to TikTok instead of Google Maps or Search. And, although social media posts on TikTok, Instagram, Facebook, and the like were not indexed by Google in the past, they now show up in the search engine results page – or SERPs.
Why is TikTok SEO worth investing in?
TikTok SEO can help to increase the visibility of your content on the platform, boost your engagement, and attract a wider audience. Optimizing your TikTok content for search engine optimization will help you to drive more targeted traffic to your videos, increase your chances of going viral, and gain more followers.
TikTok has been adding more features to support increasing video discoverability on the platform. Recently, they expanded the video description field from 300 characters to 2,200. Users can also now edit their captions where they couldn't before.
The key focus is on improving the searchable element of videos and connecting it with interested users. TikTok's algorithm gathers video information to determine what the post is about and who might find it interesting.
So, with a strong TikTok SEO strategy, you can increase your discoverability on the app (i.e., appear on more For You pages) and boost engagement. It's the ultimate tactic for reaching interested audiences and giving your videos the visibility they deserve. And with the Google update that allows you to see TikToks in search results, it can also help drive new traffic to your TikTok account.
How is TikTok SEO different from traditional SEO?
TikTok SEO is different from traditional SEO in a few key ways. Here are some of the …read more
Source:: Buffer Blog
