By Tamilore Oladipo

Meet Sophie, a Senior Growth Marketing Manager at Buffer and digital nomad. Her story is a riveting blend of professional growth, remote work challenges, and an infectious zest for life. Strap in as we journey through time zones, and share marketing insights all from Sophie's 'office'—the world.

Could you introduce yourself, share what you do at Buffer, and tell us about your background?

Certainly, I’m Sophie Gil, a Senior Growth Marketing Manager at Buffer, and I've been at Buffer for over three years, starting in April 2020.

I'm based in Sri Lanka, but my roots are in Italy. I spent a significant part of my life, approximately eight years, in the United States, having moved there when I was just 17.

How did you get started working at Buffer?

My career at Buffer began as an Audience Marketer, a role that had varied and broad coverage. This included managing social media, running our newsletter, and overseeing paid social campaigns, tasks aimed at growing our audience through standard growth marketing tactics and other strategies. My only role shift thus far has been moving from Audience Marketer to Growth Marketing Manager, and most recently promoted to Senior Growth Marketing Manager.

I’d been familiar with Buffer for quite a while due to my career in marketing. I had come across their blogs and was well-acquainted with their innovative approach to work. That was always a strong attraction for me.

When I was job hunting in early 2020, even before the pandemic, I had already decided to pursue only remote roles. Buffer was at the top of my list, as I knew they had a successful remote work policy. Upon checking their website, they had a couple of open roles at that time, and one seemed to align perfectly with my skill set, which led to my journey here.

Coming in as an Audience Marketer with your broad experience, you eventually shifted to the role of Senior Growth Marketing Manager. What prompted this transition? Was it a desire to build expertise elsewhere, or was it just a better fit?

The transition was largely inspired by two key factors. The first was the recruitment of a team lead, which directly prompted my move. However, the primary driver was that this role aligned more closely with what I've always wanted to do.

I enjoy working creatively but within a specific framework. I love the idea of blending creativity with data-informed decision-making. While there were similarities between my previous responsibilities and my current role, our approach has now evolved into a more experimental process.

This transition to Senior Growth Marketing Manager was more about aligning with my career aspirations and interests. I've always known that this is the type of work that I enjoy and that makes me thrive. It was the perfect combination of having the right person lead the team and my personal desire to explore …read more

Source:: Buffer Blog

Author: Aaron