By Tamilore Oladipo

When you’re ready to shift from the learning to the growth phase of your creator journey, certain things need definition – who exactly your audience is, what exactly you say to them, and how exactly you get that information across.

The definition of “growth” definitely varies, referring to audience size or revenue, or sponsorship slots sold. The common denominator is that you’ve defined a goal and are aiming for it with the content you create and how you do it. And if you’re struggling with growth in relation to your goals, you may not have found the sweet spot just yet.

If growing an audience is your priority, there are a million and one tactics out there. To stand apart, we’ve asked top creators across different industries, styles, and sizes to share their advice for creating the connection that fosters loyalty.

Pick a niche for long-term growth

We find niches interesting because picking one has clear advantages for growth. With a targeted audience, creators can command higher rates, making their content more appealing to the brands trying to reach that audience.

Podcaster Lloyd George emphasizes the advantages of having a niche, stating that it has helped him grow faster and increase the value of his audience. “Having a niche has made it significantly easier to grow, and I think I've grown faster…I can command a higher cost per follower or CPM just based on the fact that the 12,000 people that follow me are aspiring podcasters,” he says.

Another creator who’s reaped the benefits of niching down is Ayomi Samaraweera, who started out on TikTok and consistently shared advice and stories from her corporate career. She landed a brand deal before she had 2,000 followers and reached 10,000 in less than three months. That growth came from sharing her hardwon expert knowledge – another perk of niching down.

If the thing you’d really like to spend your days creating content about only has a handful of people interested, then go for it. You want your love for and expertise in the topics you speak about to shine through in your work.

For any creators concerned about pivoting in the future, Ayomi offers valuable insight. She started out in the corporate careers niche but is now pivoting to content creation. About the switch, she says, “…because I niched down so much, my audience is very specific. Now, when I try to share different content, it may not receive the same views and engagement as my other posts. But I don't define those as flops, because they're reaching a different audience, and I'm evolving as a person.”

People who have come to associate you with one topic may not be the biggest fans of your pivot, and they may leave. That’s okay – it’s part of the process. The same door they walk out of is open for your new audience to walk through.

➕

Tip: …read more

Source:: Buffer Blog

      

Author: Aaron