By Umber Bhatti

Question: I’m currently on TikTok and while I’ve been posting videos, I haven’t been able to really grow my following yet. Do you have any advice on how to actually gain more followers and also get more views on my videos?

A viral tweet claimed that TikTok is now more useful than Google, and while not everyone agrees with that statement, the social media site did surpass the search engine as the most popular website in 2021 – an impressive feat considering TikTok’s fledgling age.

TikTok has clearly established itself as the place to be on the internet. It has one billion monthly active users, was the most downloaded app worldwide in the first quarter of 2022, and even beat YouTube for average watch time in the UK and US. Needless to say, the video platform is one powerful channel if you’re looking to expand your small business's online footprint. Hashtags like #TikTokMadeMeBuyIt speaks to the vast influence the app has on all things commerce.

Creating a TikTok account for your small business can expose your brand to new customers and rake in sales. But in order to thrive on the app, you’ll need to cultivate an audience. While it may feel like a big undertaking at first, the below tips can absolutely set you up for success.

How to attract more followers on TikTok

Everyone’s TikTok journey is different, and it’s best not to compare your growth to other accounts. Gaining more TikTok followers is a process. Try to be realistic and don’t expect results overnight. As long as you’re consistent with your content, engage with the community, and take the time to plan out your videos, you should soon see positive results!

Figure out your target audience

The first step in growing your followers is to pinpoint your target audience. Ultimately, you're creating content for them so you want your TikToks to resonate.

To begin, you can look at the people currently following your brand on social media and buying your products. Here are some questions to consider:

1. How old are they?
2. Where do they live?
3. What type of careers do they have?
4. Are they married, or single, and do they have children?
5. What are they interested in?

Maybe along with your current following, you’re also hoping to appeal to a new user base. If so, you can identify these potential customers and create a similar list of qualities they might have as well. Defining your brand’s main goals and values can also give you a more clear picture of your target audience. What problems does your business solve and who exactly are you trying to help?

Once you’ve carefully considered these topics, you’ll have a better idea of who you’re making TikToks for. This will allow you to produce videos that will be entertaining, engaging, and informative for your viewers. The goal should be …read more

Source:: Buffer Blog

Author: Aaron