By Umber Bhatti

It’s a given that social media can drive online awareness for your business, but with the various sites out there, you may be wondering how to efficiently get started when leveraging a social channel for your brand. We received a great user question on this very topic and will try our best to answer it in this edition of #AskBuffer.

Along with covering how exactly to start a new social media account for your business, we’ll provide tips that’ll help you make the most out of that channel as well.

What to consider when creating a new social channel

Setting up a new social channel for your business may feel a bit overwhelming at first, but with the proper preparation, you can have a successful account. Here are some things to consider before you create your new channel.

Figure out where your audience is

There are a ton of potential options when choosing which social media site to be active on. From Instagram, Twitter, LinkedIn, Pinterest, and TikTok, it’s not always realistic for one business to be posting on five different channels. Instead, you want to be very deliberate when choosing the top-priority social network for your business.

To figure out what this main channel should be, you need to learn where your audience spends most of their time online. And in order to do that, you need to have a good idea of your target market. Here are some questions that can help you do so:

• How old are the people you are trying to reach?
• Where are they located?
• What are their pain points?
• What are their hobbies, interests, and passions?

Once you have a clear understanding of the demographic you’re interested in, it’s time to do some research and find their favorite social channels. While it’s true that most individuals are active on several platforms, the data suggests that certain demographics prefer specific sites.

For example, Gen Z users are super active on TikTok, YouTube, and even Snapchat, whereas 24 to 34-year-olds make up nearly 40 percent of both Twitter and Instagram users.

Picking a channel your audience already frequents ensures you’re being strategic and efficient with your social media posting, and reaching the people you’re most interested in. .

Pinpoint the type of content you want to share

Once you’ve selected which social platform you’ll be using, it’s time to brainstorm ideas for posts. Here are some suggestions for generating content.

Create content that fits the platform

The type of media you create will depend on the platform you choose. For example, if your community is on TikTok, you’ll need to create videos, whereas if your priority channel is Twitter, you'd come up with text ideas for tweets and Twitter threads. For Instagram, you’d likely be creating a mix of video and photo content.

A good way of gauging what will perform well on a certain channel …read more

Source:: Buffer Blog

Author: Aaron