Buffer in 2022: 51 Features To Help You Grow Your Audience
Buffer, the product, has come a long way since I joined the company in 2015. In the past twelve months alone we’ve added integrations with TikTok, Canva, and Google. Buffer is so much more than a social media scheduling tool!
In this post, I’m going to cover all the ways you can use Buffer to grow your audience on social media and beyond in 2022; every feature, every integration, and all the hidden gems.
Nah @buffer is ran by mad scientists because how have you given us carousels, TikTok AND REELS in just a few short weeks???? I’m going to cry. Running my business just got 10x easier. Love you 🧡
— Blessing Mukosha | BIG MONEY B (@blessingmukosha) July 8, 2022
Grab a cold drink and let’s dive in!
Which channels does Buffer support in 2022?
Buffer currently enables you to plan, create, and schedule content to the following channels:
- Instagram.
- Facebook.
- Twitter.
- LinkedIn.
- TikTok.
- Google Business Profiles.
- Pinterest.
You can also connect your Shopify account to Buffer to analyze your store data alongside your social data.
The beauty of Buffer is that you can manage and share content to multiple channels in one place – whether it’s tweets, stories, pins, or TikTok videos.
Here’s a bit more detail about the types of content you can schedule to each platform.
You can schedule posts (including carousels), reels and stories to Instagram business accounts.
Scheduling is available for Facebook Pages and Groups.
Schedule tweets, retweets (RTs) and quote tweets (QTs) to Twitter profiles.
Schedule content to LinkedIn Pages (company pages) or to personal profiles.
TikTok
Schedule videos to TikTok business accounts.
Schedule updates, offers, and events to Google Business Profiles.
Schedule pins to your pinboards.
Buffer offers auto-publishing for all of the above channels, except for Instagram Stories. If you have the Buffer mobile app, you can also schedule stories and Buffer will send you a push notification when it’s time to add to your story, so that you can finish the post in Instagram.
Content planning
Marketing without a plan is like cooking without a recipe. You might whip up some content on the spot and it’ll work out fine but for most people, knowing exactly what to post and when is the secret to success.
Here are all the planning features you can use in Buffer to feed your audience a steady diet of quality content.
Queue view
The queue is a simple way to visualize all the content you have scheduled for a particular channel. Think of it as a conveyor belt for your posts. This is a great option for scheduling evergreen content that doesn’t need to be shared at a specific date or time. You can …read more
Source:: Buffer Blog
