By Phill Agnew

You may have heard the news that ContentCal is shutting down.

While it's always sad to see a valued tool go, the good news is that there's another great option out there for managing your social media: Buffer.

In this blog post, we'll give you the lowdown on why you should give Buffer a try and how it can help take your social media game to the next level.

So grab a cup of coffee and let's chat about all the features that Buffer has to offer.

What’s happening

ContentCal is shutting down completely, which means as of the 31st March 2023 the tool will no longer operate in the future. The company has announced that they will be discontinuing their service and users will no longer have access to the platform after that.

However, they are suggesting their users to test out Adobe Express as an alternative. Adobe Express is a content creation and marketing platform with some similar features to ContentCal.

You’ll get the ability to schedule and publish posts on a few core social networks, which is great, however there are a number of key features like TikTok, analytics and reporting missing.

Comparing Adobe Express to other social media management tools

ContentCal and Adobe Express are two very different tools that are used for different purposes. ContentCal was a social media management tool that allows users to schedule posts, track analytics, and engage with their followers across multiple social media platforms. Adobe Express, on the other hand, is an app mainly allows users to edit and share photos.

That said, Adobe Express does have some sharing functionality. Here’s what you get:

• Content Planning: Utilize tools that assist in creating and finalizing your social media themes, topics, and campaigns, and manage your social schedule through a user-friendly calendar interface.
• Scheduling: Optimize the reach of your content by scheduling it to go live at pre-determined times.
• Preview mode: Get a sneak peek of how your scheduled posts will appear to your followers before they go live.
• Publish: Streamline the publishing process by scheduling and publishing content across five social media platforms, Instagram, Twitter, Facebook, LinkedIn, and Pinterest.

That said, there are some key features that we expect many ContentCal customers to miss. Here’s what you’ll miss:

• Analytics: No ability to track the performance of your social media campaigns and gain valuable insights with detailed analytics and reporting
• Channels: No TikTok, Google Business Profiles, or Mastodon channels available.
• Collaboration features: No social-specific features to work with your team in real-time with features such as team member permissions and approving on scheduled posts.
• Integrations: No integrations with popular apps like Canva, IFFFF, Dropbox, Google Photos, and One Drive.
• Engagement tools: No ability to monitor and respond to comments, messages and mentions directly from one app.
• Reporting features: No bird's eye view of your social media performance and ability get detailed reports that include metrics such as engagement, clicks, and reach.
• Browser extension: No browser extension to easily share articles, images, and videos …read more

  Source:: Buffer Blog

        

  

  Author: Aaron