How This Ex-TikTok Employee Approaches Being A Creator
Welcome back to Creators Unlocked, a series where we interview creators about their best practices. Today, we’ve got Ayomi Samaraweera, TikToker and creator economy startup founder, on the docket.
Ayomi’s journey as a creator immediately stands out because she didn’t start in the creator economy as a TikToker, as many do, but as a TikTok employee (TikTokee, if you will). She’s gone on to work at different companies (her own included) that target creators, but the initial experience informed a lot of her approach to the creator economy.
However, despite her history with the company, it wasn’t working at TikTok that led to her joining as a creator – that came after. She details these experiences and her top lessons and advice in this article.
Develop a strategy for your content and the platforms you post on
An understanding of any platform you choose to create content for is crucial, but Ayomi’s creator journey really highlights why it's so important. Consistent posting was the initial success marker for her TikTok.
Ayomi shares, “After I started posting content consistently—twice a day for the first 30 to 60 days—I was able to train the algorithm to identify my target audience. Plus, I gathered valuable data on which videos were attracting an audience, converting viewers into followers, and which topics were generating the most engagement.” The data she gathered from TikTok’s analytics guided her content strategy and provided a roadmap for future content creation.
@ayomitok After spending 8 years at EY across 3 regions…this could be a long series 😂🙈 anyone else got some trauma stories? #corporatelife #careertok #managementconsulting #consultingtok #professionalservices #makeitmakesense #consultinghumor #EY #feedbacktrauma #feedbackcommunity
TikTok’s not the only role that gave Ayomi critical insights into what can lead to creator success. Her time at Jellysmack – a startup that assists creators in expanding to multiple platforms – showed her that a presence on multiple platforms is non-negotiable for growth.
The main reason? Relying on one platform can be risky. Ayomi points out that “If the platform disappears or its algorithm changes overnight, creators could be left in a difficult position. Nowadays, multiple platforms for short-form content, such as TikTok, YouTube Shorts, and Reels, offer monetization opportunities. Being multi-platform not only provides a safety net but it can also help reach different audiences, facilitating the growth and diversification of your follower base.”
Ayomi’s taking her own advice as she evolves in her creator journey. One of her goals is to branch …read more
Source:: Buffer Blog
