How to balance content creation as a multifaceted entrepreneur (according to an expert)
Welcome back to Creators Unlocked, a series where we interview creators about their best practices. Today, we’re spotlighting Lloyd George, a multifaceted creator, and entrepreneur. Lloyd’s dipped his fingers in all content pies, from podcasting to TikTok, consistently producing engaging content for his audience.
Lloyd’s content primarily focuses on advice for newcomers to the podcasting industry, so beyond being one himself, he gets creators. In this article, he shares invaluable insights and advice for aspiring creators who want to balance other projects with content.
Treat each pursuit as a separate entity
Content creation isn’t an all-or-nothing endeavor; Lloyd George’s career shows that. He’s built a career that blends a more “traditional” job as a freelance project manager with the creative freedom that comes with content creation. A classic example of “doing it all (and then some),” Lloyd has several entrepreneurial and creative pursuits.
His project management work operates under 'George Solutions,' while his creative endeavors fall under 'The Cre8tor Hub.' He also offers podcast administration services through PodMan. “Even though it's all me at the end of the day,” he states, “it just simplifies things in my mind to divide them that way,” he explains.
When it comes to content, Lloyd’s approach is very focused on taking complex concepts from the podcasting industry and breaking them down for a newbie audience. Through this approach, Lloyd ensures that although his content is simple, it’s still valuable for many podcasters.
Lloyd’s work as a creator combines creativity with entrepreneurship, building an audience, creating and publishing content, and engaging with his community. By dividing his work into separate brands, Lloyd has found a way to manage his time and energy and maintain a clear vision and focus for each of his roles. It's a unique method tailored to his multifaceted career and interests.
Have a clear vision and strategy for your work
With such a versatile roster of creative efforts and businesses, Lloyd has to wear many hats. His workday involves content creation, podcast hosting, newsletter writing, and running three businesses. If it sounds like a lot, that’s because it is – and he knows that.
“Just focusing on the creator aspect,” he reflects, “it takes a lot of time to create content, plan it out, respond to comments, evaluate its performance, and fine-tune it.” Being a creator, while rewarding, is undeniably time-consuming. As Lloyd points out, creators also “need to run businesses to earn a living,” adding to their daily workload.
So how does anything get done?
“I schedule work around my needs instead of adjusting my life to my work schedule.” – @LloydNotGeorge for @buffer
Well, first, he has a clear vision. “I contemplate, what do I want my day to look like?” he asks himself, carving out a space for flexibility …read more
Source:: Buffer Blog
