How to Build a Meaningful (and Massive) Community, From Someone Who’s Done it Twice
You probably already know the value of building a community behind your brand: more powerful word of mouth, stronger customer retention, better organic growth. And yet, I find many small business owners aren’t quite sure how to foster real communities or don’t believe they can if they don’t have the money to really do it successfully.
I’ve built two thriving communities on startup budgets, first as employee #1 and Director of Marketing and Community at
During the early months of Covid, our Jiggy Originals campaign supported our artist community and drove a deeper connection with our puzzlers.
Communities don’t rally behind a product—they rally behind values that matter to them or a lifestyle they identify with. Figure yours out, live it out in the brand, and make sure you really care about your customers along the way, and you’ll be amazing at the dedicated following you can build.
Source:: Buffer Blog
