How to Fuel Social Media Content with Your Existing Work (According to a Founder)
For the latest installment of Creators Unlocked, we speak to Josh Ho, a SaaS founder and creator – the latter a term he doesn't instinctually use, though it definitely applies.
Josh earned his founder title with Referral Rock, a software company that eases the process of collecting referrals. But he also hosts two podcasts, writes a newsletter, and tweets to more than 17,000 followers on Twitter.
In our conversation, he shares great advice for entrepreneurs and small business owners looking to grow on social media with limited time and resources.
Get used to the change in how you’re perceived
Josh will be the first one to tell you that he doesn’t necessarily see himself as a creator. “If someone initially labels me as a 'creator', I tend to be somewhat taken aback. It's not my instinctive self-definition.” However, taking into account the amount of his creative output, from podcasts to newsletters and Twitter posts, the label is the perfect descriptor. “Despite my initial reservations, I do indeed embody the qualities of a creator, along with my entrepreneurial traits.”
Josh's hesitations to be labeled as a creator reminded me of Steph Smith’s insights about how she’s perceived in public – “I've built many things over the last couple of years, and you could say that those inputs have a level of intentionality. But I can't always control the things that people latch on to.”
While some people may immediately think “creator” when they think of Josh Ho, he’s more comfortable with his identity as an entrepreneur and founder. “Entrepreneurship came before content creation. I first identified as an entrepreneur and founder, and upon realizing that much of the advice circulating wasn't quite beneficial for many people, I felt compelled to step into the realm of content creation,” he explains.
Let the work you already do, feed your content
Across the different titles, formats, and styles of content that Josh works with, he’s found balance by thinking of each thing as part of a Venn diagram. Each part of Josh’s experiences and expertise feed into his content. “As I interact with other entrepreneurs, the questions that naturally arise feed into [my content], and after being asked the same question several times, I'll compile my responses into notes. This can spark other forms of content, like a Twitter thread or a podcast discussion. Since most founders are interested in marketing and customer acquisition, there's a significant overlap in content areas,” he explains.
Some people work well thinking up ideas and executing them on the fly, but Josh has found success by sticking to a regular schedule. The rhythm of recording podcasts at set intervals helps maintain balance without consciously thinking about it. He sees it as …read more
Source:: Buffer Blog
