By Tamilore Oladipo

In November 2023, LinkedIn reached a huge milestone: it .

Create content that resonates with your audience

Creating engaging content on LinkedIn is a powerful – and pretty much the only – way to establish your authority and grow your network and follower count. The reason your LinkedIn feed keeps you engaged is because it only recommends the people you’re likely to engage with, thanks to the ever-present algorithm. 

Here are some strategies to help you create compelling content on LinkedIn:

1. Know your audience: Understanding your target audience is the foundation of any effective content strategy. What are their interests, concerns, and goals? Which of these things can you speak to on LinkedIn? This information will guide you in creating content that resonates with them. 
2. Craft engaging content hooks: The hook is the first thing your audience sees, so make it count. Your hooks should be compelling and inspire your audience to click on the three dots that hide the rest of your content and maybe hit the Follow button.
3. Post consistent and relevant content: Consistency is key on LinkedIn. Aim to post at least once a day to maintain an active presence and engage your network. We analyzed over five million posts and found that between 9 am-5 pm on weekdays is the sweet spot for posting.

4. Use various content types: LinkedIn supports various content types, each with its own benefits. These include text-only posts, single-image posts, multi-image posts, native videos, PDF carousels, articles, and newsletters. Experiment with these different formats to see what resonates most with your audience. The type of content you post matters – our research found that video content performs marginally better than any other format – closely followed by image and carousel posts.

5. Start a newsletter: Speaking of LinkedIn’s content types, there’s no better way to do LinkedIn content than to publish a newsletter. It will not only help you consistently publish high-quality content but can also help with discoverability by improving your SEO as search engines frequently pick up long-form LinkedIn articles.

6. Share valuable content: Your content should provide value to your audience. This could be educational content, industry insights, professional milestones, or thought leadership pieces. Your audience shouldn’t have to leave LinkedIn to get the full story either – incorporate zero-click content into your strategy.
7. Use hashtags strategically: Hashtags can help categorize your content as part of your chosen niche and make it more discoverable to your target audience. It's recommended to use three to five relevant hashtags in each post at the very bottom of your post (not in the content itself – that’s messy).
8. Leverage LinkedIn analytics: LinkedIn provides analytics that can help you understand how your content is performing. …read more

   Source:: Buffer Blog

         

   

   Author: Aaron