How to Make Money on YouTube
Since adding short-form video through Shorts in 2021, YouTube has opened up to more creators. And by going a step further to add Shorts creators to the YouTube Partner program, the possibilities for monetization on the platform have increased tenfold.
YouTubers can monetize their content in several ways, from brand sponsorships to selling merchandise. But revenue from Google ads is a big chunk of many YouTubers' incomes, thanks to the YouTube Partner Program.
What is the YouTube Partner Program?
Creators in the YouTube Partner Program can earn money from their videos, both long and short-form, through ads and YouTube Premium.
The YouTube Partner Program (YPP) is the first way many creators make money on the platform – and it’s easier than ever to get in.
Requirements for the YouTube Partner Program
The program is available to creators who follow YouTube’s guidelines and policies and live in a country where it’s available. On top of that, you need:
- 500 subscribers with three public uploads in the last 90 days, and
- either 3,000 valid public watch hours in the last 12 months OR 3 million public views on YouTube Shorts in the last 90 days.
Once accepted, you can earn money from features like channel memberships, Super Chat, Super Stickers, Super Thanks, and the ability to promote your products through YouTube Shopping.
You’ll also receive further benefits like revenue sharing from ads and YouTube Premium when you hit:
- 1,000 subscribers and
- either 4,000 valid public watch hours in the last 12 months OR 10 million valid public Shorts views in the last 90 days
Once you’re in the program, your income will grow as your channel does. Your earnings will fluctuate depending on different factors like the number of views, audience location, and your niche (for example, personal finance creators command higher rates). However, you’ll definitely make money from the YouTube Partner Program if you stay consistent.
The Program isn’t for everyone, though, thanks to YouTube’s strict guidelines, which give strikes to videos that violate them. This can be a struggle, especially for creators who want to pursue content full-time but don’t want to give up their style.
Greg Alba of the Reel Rejects, a reaction channel, has frequently spoken about dealing with content demonetization. YouTubers often need to turn to other monetization options if they decide to react to content or use copyrighted music in their videos. So creators often have to figure out alternative ways to generate income.
5 alternative ways to make money on YouTube
Here are some ways creators make money on YouTube outside the Partner Program.
Collaborating with brands
Brand deals are omnipresent in YouTube videos (“This video is sponsored by…”), which can be attributed to the symbiotic relationship between brands and creators. Audiences follow people, not brands, but the companies have the money – so collaboration is vital for the success …read more
Source:: Buffer Blog
