How We Offer Async Training To Our Fully-Distributed Customer Advocacy Team

Within the Buffer Advocacy team, we’ve experimented with a few different training formats including live training at meet-ups, training over zoom, lightning talks, and recorded trainings. Training together as a team often fosters a sense of community and feels energizing! In contrast, watching a training video alone can feel isolating, and we hadn’t quite cracked the code on following up with other teammates or the trainer. At the beginning of this year, we had a chance to explore new training ideas for our remote team.
Juliet Chen, a Senior Customer Advocate at Buffer, and I were tasked with creating a four-part training series to help the Advocacy team with strategies around productivity and organization. As the team has grown, we’ve widened our coverage across the globe. We now have teammates who have almost no overlap with each other, spanning from every timezone in the US, to Europe and Ghana, to our teammates in Dubai, Brunei, Thailand and Australia. This means that live training sessions over Zoom have become more challenging to schedule.
When planning the training sessions, we immediately recognized that four live training sessions might not be realistic and it would not be inclusive for the entire team. Asynchronous (async) training made the most sense for us.
But we also knew that many teammates would have valuable input to share with the team and we wanted to capture that. We recognized that there are no “correct” strategies for productivity and organization, so we wanted to be sure to surface different perspectives through this training series.
Also, how could we prevent the isolation people feel when training alone? We also wanted to give everyone an opportunity to interact with each other, feel a sense of togetherness and get excited about the training topics. We needed to find an engaging way to present the information and encourage participation.
To address all of these challenges, we had a few brainstorming sessions and came up with some formatting and participation ideas that we’d love to share with you.
The training format
While we have had one-off training sessions asynchronously in the past, we had never done a series of trainings with a set schedule of participation before. To kick off the training, we posted a short introduction Thread (Threads is the primary tool we use to communicate asynchronously at Buffer) to the team, outlining how it would be presented and how they could participate. We also shared all of the topics that would be covered and a schedule:
Jan 21 – Jan 31: Planning for a productive 1:1 sync with your Advocacy lead
Jan 31 – Feb 14: Keeping up with Buffer communications
Feb 14 – Feb 28: Leveraging performance reviews as your gateway to growth
Feb 28 – Mar 14: Preparing for product launches
Throughout the quarter, we offered a new training every two weeks that was part of the overarching theme of productivity, communication and organization. We hoped this would encourage the team to continue thinking through these topics and …read more
Source:: Buffer Blog