By Phill Agnew

Here’s one thing most of us agree on … creating content is time-consuming.

Last month, I spoke to a bunch of Buffer fans and found that 71 percent wanted a faster way to create and publish content.

After hearing this, I decided to crunch the numbers behind content creation.

The average Buffer user publishes nine posts a day.

Usually, this involves loading up a separate platform where the content is saved. That might be a Trello board, a Notion doc, or a Google Sheet. It takes at least 90 seconds, to load up the content, copy it over to Buffer, check its formatted correctly, and to schedule it.

90 seconds per post might sound fast, but it adds up. Combined it’s:

• An hour and a half each week.
• Seven hours a month.
• Or, 84 hours a year.

In other words, each year the average Buffer user will spend two-working weeks (84 hours), just copy and pasting content from one platform into Buffer.

I’d rather you save that time and take a holiday some place hot.

So, I’m delighted to introduce Ideas, the latest feature from Buffer.

The idea behind Ideas

With Ideas you can store all your great ideas, tweak them until they’re ready, and drop them straight into your Buffer queue.

That will save you two-weeks a year. No more copy-and-pasting from one platform to another, with all your ideas in one place, you can work faster and smarter.

With Ideas, you can capture and store your great ideas whenever they come to you.

Whether that’s on the go with our mobile app, around the web via our browser extension, or in the moment on the Buffer desktop app.

Plus, Ideas is designed to be simple and intuitive to use, yet powerful enough to store all types of ideas. You can add photos, gifs, videos, links and more to your ideas.

By saving all your best ideas in one place, you’ll have a gallery of curated content that will hopefully inspire you to create even more.

8 ideas to get you started

Saving Ideas to Buffer is simple and initiative. With the Buffer browser extension, you can highlight any text, right-click, and save to Ideas.

Why don’t you try it out?

Here are eight Ideas you can save to get started 👇

• Create a how-to-video that documents how your service/product works 📹
• Partner with another brand for a piece of content 👫
• Do a social swap: have a team member take over social for a day 🔄
• Distill a blog post into a quick 30 second TikTok 📽
• Pull a quote from your blog post and share to Pinterest📍
• Poll your audience on Twitter or LinkedIn 🗳
• Ask one of your teammates to do an AMA about their job 🙋‍♀️
• Walk through a list-based blog post on Twitter Threads or an …read more

  Source:: Buffer Blog

        

  

  Author: Aaron