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Aaron
Posts
You Can’t Scale on a Cracked Foundation
By Chaz Elban In SaaS, speed is sexy. Growth charts go up and to the right. Funding gets headlines. User acquisition becomes gospel. But underneath…
What Every High Converting Landing Page Has + 6 Examples
By Manuel Castillo Sometimes low conversion rates aren’t the outcome of poor landing page design or weak copy but of a deeper market fit challenge.…
How To Use Hypothesis Testing to Drive Revenue
By Peter Lowe Too many business decisions hinge on habits, instinct, or the loudest person in the room. Hypothesis testing offers a better way. Instead…
How To Use Hypothesis Testing to Drive Revenue
By Peter Lowe Too many business decisions hinge on habits, instinct, or the loudest person in the room. Hypothesis testing offers a better way. Instead…
Crazy Egg vs Hotjar: One’s Built for Speed, the Other for Control
By Despina Gavoyannis When it comes to understanding what your users are doing on your website, Crazy Egg and Hotjar are two of the most…
5 Unbounce Alternatives & Competitors for Landing Pages
By Manuel Castillo Sometimes the Unbounce offering isn’t enough. Other times it’s not what you need, but it’s close. While this CRO platform checks the…
5 Ways Google Analytics Is Inaccurate (+ How to Improve Data Quality)
By Adrijan Arsovski The July 1st, 2024, sunsetting of Universal Analytics (UA)—colloquially known as Google Analytics 3 (GA3)—introduced all sorts of data discrepancies and migration…
4 Eye Tracking Systems: How They Work & What They Cost
By Peter Lowe Eye tracking used to be a high-cost tool reserved for labs and elite research teams. Today, it’s much more affordable, and an…
Analytics Without the Overwhelm: Meet Crazy Egg Analytics
By Despina Gavoyannis You shouldn’t need a GA4 cheat sheet just to understand where your website traffic is coming from. Crazy Egg’s analytics tools are…
Long Copy vs Short Copy: When To Use Each
By Adrijan Arsovski As a rule of thumb, use short copy when you have a limited window of opportunity to nudge a customer toward an…
