Aaron

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How To Run a Quick CRO Audit and Fix Your Biggest Leaks

By Peter Lowe This CRO audit guide is written for people who are going to sit down and do the work. There’s no sales pitch,…

Thrive Leads Review—The Good and the Bad

By Laura Ojeda Melchor Thrive Leads is a WordPress-specific plugin designed to help site owners grow their email lists. With customizable opt-in forms, advanced targeting,…

Best Accounting Software

By Today’s Eggspert We sat down with our very own accountant to create this post when researching this topic. We want to give you a…

The Psychology Behind Banner Blindness (and How to Overcome It)

By Despina Gavoyannis It’s one of digital marketing’s most persistent challenges: your carefully crafted banner ad gets served, but your audience hardly sees it. Banner…

Complete Unbounce Review from a Marketer’s POV

By Manuel Castillo Landing page builder and CRO platform Unbounce is the kind of company marketers and agencies partner up with to create, launch, and…

Why SEO Is Important (Even If You Don’t Rely on Google)

By Despina Gavoyannis With AI and LLMs shaping how people search for and find information online, SEO could be the very thing you need to…

How to Finally Get on Top of Your Paperwork Without Burning Out

By Chaz Elban Stacks of receipts. Unopened envelopes. Invoices buried in your inbox. If just reading that made your shoulders tense up, you’re not alone.…

The 5 Best OptinMonster Alternatives that We Recommend

By Laura Ojeda Melchor Looking for the best alternative to OptinMonster? We recommend OptiMonk, Poptin, or Wisepops for most people. Thrive Leads and Privy are…

Scarcity and Urgency: The Psychology and Differences

By Adrijan Arsovski Scarcity and urgency are powerful psychological triggers that, when used correctly, can boost your sales and make your business more profitable in…

The Hidden ROI of Transactional Emails: Turning Receipts Into Revenue

By Chaz Elban Transaction emails are one of the most undervalued forms of communication. However, from a marketing standpoint, such correspondence transcends acknowledgment of orders,…
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