Sustaining Online Success and Other Stories from Elisa Doucette's 10+ Year Creative Journey
🔓Creators Unlocked
This interview is part of a series called Creators Unlocked that delves into the world of content creators to uncover the stories behind their social media posts.
From Twitter to TikTok, the articles aim to offer insights and learnings for aspiring and established creators while also offering a glimpse into the lives of those behind the screens. Check out the other interviews here.
For Creators Unlocked, Elisa Doucette gives us a glimpse at the stories, processes, and lessons from her 10+ year journey as an online creator. She shares how she found her niche, catering to driven writers, and her approach to blending personal interests within her content.
Elisa also gives us an exclusive behind-the-scenes look at what it takes to run a successful creative business. Spoiler: it’s the invaluable team members at Craft Your Content, her editorial agency, who help bring her vision to life.
Elisa, the writers’ writer
If Elisa Doucette is known for anything, it’s writing. That’s the focus of all her online content in all its formats, from the workshops and courses she runs to her newsletter. It’s also the focus of her agency, Craft Your Content. Her audience is mostly writers, and she describes them specifically as “driven writers who are passionate about writing and committed to pursuing it intensively.” This applies to every writer, from hobbyists to those seeking a career in writing.
When asked about expanding outside writing, Elisa mentions that she’s tried other formats. “We used to have a podcast on Craft Your Content called “Writers' Rough Drafts,” but she found podcasting to be surprisingly labor-intensive. “It was challenging to get people, especially marginalized voices, to come on the show and share their experiences. Often, they felt unsure of their worth or were nervous about participating, which made it difficult for me to convince them to join,” she shares.
Another significant factor that Elisa highlights as a barrier to experimenting with other forms of content creation is a chronic illness, fibromyalgia. It causes constant fatigue and pain, which makes it challenging for Elisa to participate in activities that demand high energy levels or extended periods of being “on.” While she can manage interviews or guest appearances on podcasts, taking on the responsibility of producing her own podcast or video content would be too physically exhausting.
She mentions exploring other content formats, such as Reels and TikTok, which require shorter commitments. However, Elisa mainly sticks to writing, which she says “…allows me to work at my own pace and accommodate my physical limitations.”
Pick a niche, but don’t lose the soul of your content to it
While Elisa seems to have landed on her niche pretty seamlessly, she’ll be the first to tell you it wasn’t that simple. “I've been doing this since around 2008, starting in the world of personal …read more
Source:: Buffer Blog
