The Radical Mindset Shifts That Helped Me Build a Multi Six-Figure Business During a Time of Scarcity

It’s a pandemic-era tale we’re all familiar with at this point: In March 2020, I was happily growing my PR consultancy when, suddenly, everything froze. All my clients decided to pause their monthly retainers, and within a matter of weeks I didn’t know where my next penny was going to come from.

This experience could have easily stopped my business in its tracks, but instead, it challenged me to pivot and ultimately propelled me to new levels of success.

I knew that committing to monthly retainers wasn’t going to be feasible for clients, so I thought about ways that I could still get them results while offering more affordable rates. Ultimately, I decided this was a good opportunity to shift away from one-on-one consulting and productize my offerings while providing the same level of transformation.

By April, I had shifted to more low-touch one-on-one work, where I was providing clients my proprietary pitching framework and helping them write pitches, but then it was up to them to send it out and build those relationships, so they can actually own those relationships.

Six months later, I was launching the first iteration of my online course. And now, by making my methods more accessible and sharing what I’ve learned as an industry outsider, I’ve been able to help 5,000+ small business owners (primarily BIPOC and WOC) get seen, heard, and valued. Plus, I’ve unlocked more stability and earning potential in my own business, regularly having multi-six figure years and even earning seven figures cumulatively since I launched the course.

Doing all of this during a time of scarcity required some serious mindset shifts and letting go of unhealthy narratives that kept me stuck. As inflation and the shaky economy are presenting another challenging season for many business owners, I wanted to reflect back on the approaches that helped me build a thriving business despite what was going on in the world around me.

I let myself be imperfect so I can show up authentically

When launching something new in business, it can be tempting to spend time getting it just right behind the scenes before putting it out in the world. I didn’t have time for that at the beginning of the pandemic—I needed to pivot yesterday to keep my business afloat.

So I let myself be imperfect and show up in whatever version of myself I was in at the time, which helped me connect with others and made me much more relatable as a human. I launched an early version of my new offering even though it wasn’t the more automated version I envisioned. I talked to everyone I knew about what I was doing—in Clubhouse conversations, Slack channels, LinkedIn forums—and looked for any opportunity I could to learn more about what was resonating with people and what they needed that the market didn’t yet offer.

As scary as it was to release something that didn’t feel completely there to me, it ended up benefiting my business greatly. Not only did it mean I had …read more

Source:: Buffer Blog